My company’s slogan, From Paper to Profit, is one I have been using since inception in 2011. I was thinking about this slogan during one of my deep thought hours on how I can better my own business. See… my professional goal is to tell other businesses how to be better, but I rarely get to sit down and tell myself, and my business the same thing. So I sat down to think about it. The slogan is only 4 words, not very complex words, but if you dissect the words it would be something like this:
From = indicating the point in time at which a particular process, event, or activity starts
Paper = a document
To = expressing motion in the direction of
Profit = a financial gain
To sum it up, the services I offer (business plans, marketing plans, web content, small business consulting) are starting a particular process, event or activity, with some sort of document and motioning it in the direction of profit. There you have it ladies and gentleman; the meaning of my slogan could not more accurately define my business than it already does.
I concluded my personal thinking time with this take away… keep your slogan simple. Say what you want to say, and mean what you say. If you think your café sells the best bagel in New Jersey, than your slogan should be “The best bagel in New Jersey”. Maybe not that literal, but you get the point!
Here are some other helpful tips for writing a slogan: